Kenshi Yonezu follows Fortnite event with UNIQLO NYC takeover

Arts/Culture J-Pop

Kenshi Yonezu UNIQLO

Japanese pop singer/songwriter Kenshi Yonezu followed up his August 7 Fortnite event with the announcement of a collaboration with UNIQLO stores in the U.S. and Canada, dropping an exclusive line of graphic tees on the brand’s UT line.

The promotion campaign also includes a massive takeover of the store’s NYC flagship store on 5th Avenue.

Kenshi Yonezu UNIQLO

Kenshi Yonezu UNIQLO

Yonezu’s appearance on Fortnite’s “Party Royale” Main Stage brought players a selection of music videos from the performer’s newly-released STRAY SHEEP album. Yonezu performed entirely in Japanese behind his custom sheep helmet, with a brief English-subtitled MC near the end of the 22-minute set.

Kenshi Yonezu Fortnite

STRAY SHEEP contains 15 tracks, including his collaboration with Yojiro Noda (RADWIMPS) on “Kanden”, the theme song of the TBS drama MIU404, and a cover of Saki Masuda’s “Machigai Sagashi”. The limited edition Blu-ray edition includes the 2019 live concert “Sekitsui ga Opal ni naru koro” recorded at Makuhari Messe.

Kenshi Yonezu – “Campanella” (MV)

Kenshi Yonezu – STRAY SHEEP teaser